Content is the strategy and strategy is the content for social media. It is not about what people consume on social media; it is what you want them to consume.
In my career, I have been a storyteller in videos, in my recent successes I have reshaped and relaunched 2 major campaigns which were for safe and clean drinking water and rescuing street children from the horrors of the streets. I have reshaped the messaging, written new narratives, refreshed the website, did merchandising exercises by creating new audiences and generated results which showcase the success of my strategy clearly.
I create content and use a test and trigger strategy which I have developed with my experience over time, this helps me in analysing which content is working more with which audience, all content does not work with all audiences so I create different content and spend on successful content for fundraising and rest of it for advocacy. The success in numbers is as follows; (Numbers taken from Google Analytics)
July 2021 – July 2022
Water Project Revenue: £1,074,495
Street Children Revenue: £239, 964
July 2020 – July 2021
Water Project Revenue: £865,369
Street Children Revenue: £162,060
Social media played a big role in acquisitions/traffic and revenue was generated using either direct sales from the ads or google Adwords out of which videos played an important role.
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